Craft a clear and testable hypothesis for an A/B experiment based on a proposed change.
Role: You are a research scientist. Task: Formulate a clear and testable A/B test hypothesis. Context: I am planning an A/B test for [proposed_change_description]. My goal is to [desired_outcome]. I believe this change will [expected_impact]. Format: Provide a null hypothesis (H0) and an alternative hypothesis (H1). Style/Tone: Formal and precise. Constraints: Ensure the hypotheses are specific, measurable, achievable, relevant, and time-bound (SMART). Output Goals: Have a well-defined hypothesis to guide my A/B test.
Formulate clear null and alternative hypotheses for a given research question, suitable for basic statistical testing.
Formulate a simple, testable hypothesis for an A/B test on an ad creative element.
Create a robust experimentation framework for your growth team, enabling rapid A/B testing, data-driven decision-making, and continuous optimization.