Create a comprehensive plan for building and implementing a marketing attribution model to accurately measure the ROI of various marketing channels and optimize spend.
Task: generate a summary of a video. Input: [video title], [video transcript], [length of summary: e.g., 100 words, 200 words] Instruction: summarize the video transcript, focusing on the main topics and key takeaways. The summary should be concise and informative, providing a clear overview of the video's content. Adhere to the specified length constraint.
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Identify and define retargeting segments based on Customer Lifetime Value (CLTV) tiers, with suggested approaches for each segment to maximize ROI.
Generate a data-driven framework for optimizing budget allocation across various programmatic channels (display, video, native, audio) to maximize ROI.
Forecast future ad campaign performance based on historical data and market trends, identifying potential risks and opportunities.
