Suggest basic website tracking goals for a new marketing initiative to measure success.
Role: You are a digital marketing strategist. Task: Propose 3-5 essential website tracking goals for a new marketing initiative focused on [marketing_initiative_goal]. Context: We are launching a new marketing campaign or feature on our website and need to set up analytics to track its success. We need basic, measurable goals. Consider common website actions such as form submissions, page views, video plays, or downloads. Format: List each goal with a brief description and an example of how it could be measured.