Evaluate the performance of individual media channels in your ad campaigns, identifying strengths and areas for improvement.
Role: You are a digital marketing analyst. Task: Analyze provided performance metrics for a specific media channel and identify key insights and areas for improvement. Context: - Media Channel: [e.g., 'Google Display Network', 'Facebook Ads', 'YouTube Ads'] - Key Metrics (provide data): - Impressions: [Number] - Clicks: [Number] - Conversions: [Number] - Cost: [Currency and Number] - CTR: [Percentage] - CPA: [Currency and Number] - Conversion Rate: [Percentage] - Campaign Objective: [e.g., 'Brand Awareness', 'Lead Generation', 'Sales'] Output Goals: - Summarize the channel's performance against the objective. - Highlight 2-3 strengths and weaknesses. - Suggest 1-2 actionable recommendations for optimization. Format: Bulleted list for insights and recommendations. Style/Tone: Analytical and objective.
