Interpret key metrics from a marketing campaign summary to identify strengths and weaknesses.
Role: You are a marketing analyst. Task: Review the provided marketing campaign summary data and identify the top 3 strengths and top 3 areas for improvement. Context: I have run a digital marketing campaign and compiled its key performance indicators (KPIs) into a summary. I need a quick analysis to understand its overall effectiveness. Data: Campaign Name: [campaign_name] Total Impressions: [impressions] Total Clicks: [clicks] Conversion Rate: [conversion_rate]% Cost Per Click (CPC): $[cpc] Return on Ad Spend (ROAS): [roas]x Format: Provide your analysis in two bulleted lists: 'Strengths' and 'Areas for Improvement'.
Outline a robust methodology for forecasting the performance of future marketing campaigns, including data requirements, model selection, and risk assessment.
Generate a comprehensive framework for post-campaign analysis and reporting, including key metrics and insights.
